Injured Skier NonProfit High Fives and Mountain Rider’s Alliance in Talks about On-Slope Therapy Program

November 18, 2010

High Fives Foundation, a new partner to one of my favorite collaborative movements, Mountain Rider’s Alliance, is a source of love, inspiration and support where and when it is most needed…in the wake of a life-threatening injury.

True friends come to light in times of tragedy and High Fives is showing itself to be a solid shoulder to lean on. High Fives is a nonprofit created to bring awareness and financial support to those that have withstood a life-altering injury while pursuing their skiing or snowboarding passion. Founded by Roy Tuscany, an avid skier stopped short of achieving his dreams of skiing professionally by a major spinal cord injury, was inspired to create the supportive nonprofit during his healing process. With a depth of gratitude for those that were there for him, and for a little injection of Tahoe Spirit in hospital protocol, Tuscany decided to name the foundation after a hand gesture oh-so-popular amongst us all after a ripping line in the mountains.

Thus far, High Fives has been a monumental part of the healing process for  many in my mountain community. From playing a part in the fight against cancer to combating a rare form of MS, from spinal cord injury to brain trauma, High Fives is helping the riding community talk about what is an unfortunate part of life, not to mention a sport that continually aspires to push itself.

Mountain Rider’s Alliance announced last week that they will be working in collaboration with High Fives. In a great meeting between the two organizations, MRA and High Fives began the initial conceptualization of an on-slope therapy program to help those injured when the time comes to get back on the slopes.

Applause to both organizations for offering those in need of support a ray of hope!

Side note: if you are in the Reno area on the 19th of November, there is a benefit for spinal cord injury recovery that is well worth attending!


Reinvention Summit, November 11 – 21, Activating Positive Change in the World through Storytelling

November 10, 2010

If you believe that change is in the air, that working together is monumental in successful change, and that narrative and storytelling are important modes of verbal communication within that change, then you should mark your calender starting tomorrow…

The world’s first Virtual Summit on the future of storytelling – The Reinvention Summit – will be taking place online, November 11-22.

A beautiful example of collaboration, the event is a true cooperation of many: there are 6 co-creators, 20 partners, 54 producers, and 100s of participants exploring the evolving boundaries and application of narrative…32 hours of insights and strategies for how storytelling can reinvent the world. The virtual conference has a diverse all-star lineup of speakers and focuses on the power of the narrative to challenge assumptions and identify ways to change the world.

The minimum investment for being involved in the two-week summit is $11.11, a price creators chose due to its accessibility for all.

As an active participant in various forms of storytelling in hopes of making the world a better place, I am looking forward to this event. Here’s to positive movement forward!


Mountain Rider’s Alliance Gaining Momentum with ESPN Article

November 8, 2010

A collaborative movement for positivity in the ski industry, Mountain Rider’s Alliance (MRA) is gaining traction and moving forward in creating a viable product.

Sparking the interest of ESPN editors, MRA was featured in an interesting article, “Dreaming of a New Ski Area.” As quoted by author Devon O’Neil in the onset of the piece, co-founder Jamie Schectman is thinking big, “I want to partner with the United Nations. I want to have a family that’s currently in Afghanistan come to one of our ski areas and see how we’re running things and then go back to Afghanistan and start one of their own [ski areas] in collaboration with us. How’s that for ambitious?”

Well, in my humble opinion it may be ambitious, but it is also thinking positively…something that may just be a little lacking in our current state of world affairs. We need collaboration that is based on forward-thinking ideologies of peace and that all deserve a great life.

Not to mention that now is the time for us all to work together for a common good. Maybe skiers and snowboarders will help show us the way?


Partnership Between Bogner and SkiDUCK

November 4, 2010

I am excited to pass on the good word that Bogner of America has become the official clothing sponsor of one nonprofit that I am a big supporter of…SkiDUCK.

Bogner establishes, “As one of the best known global lifestyle brands, Bogner has been the world’s leading company of high quality and luxurious ski fashion for more than 75 years. Since the founding days of the company, the Bogner family’s philosophy has always been centered in respect for people and nature as well as the desire to share their passion for sports.

Therefore it is only natural that Bogner has been the official outfitter of the German Winter Olympics Team since 1936. For over 25 years Bogner has been involved in establishing and maintaining the “Textile Clothing Dialog” in Germany which focuses on environmentally friendly and sustainable production.

Now Bogner of America is proud to become the official clothing sponsor of SkiDUCK, a new national non-profit organization dedicated to enriching the lives of disabled and underprivileged children by sharing the joys of skiing, snowboarding, and nature. Through partnering with SkiDUCK, Bogner of America hopes to help spread the passion for sports to children in need.

SkiDUCK works closely with non-profit organizations such as the Boys and Girls Club of America, Big Brothers Big Sisters, and the Children’s Cancer Foundation to provide underprivileged and at-risk children access to the mountains. Being entirely volunteer based 100% of any contributions made to SkiDUCK go directly towards developing programs and putting kids on the slopes.

Since February 2009, only 2 ½ months after the start of the program, SkiDUCK has taken over 120 children to the slopes and enriched their lives with a new-found passion for skiing and snowboarding. SkiDUCK has even higher hopes for the upcoming seasons and BOGNER will be right with them providing support as the Official Clothing Sponsor and also as a family with desire and willingness to help children in need to get access to nature and sports.”


Free Bariloche Argentina Restaurant Guide

October 6, 2010

In spirit of sharing, I am happy to announce my San Carlos de Bariloche, Argentina dining guide book, Bariloche Restaurant Guide, is now free to download.

Please go to Bariloche Vacation Rental main page, and page to the bottom, click on the link to download.

¡Buen Provecho!


Collaboration Quote of the Month

September 29, 2010

“Coming together is a beginning. Keeping together is progress. Working together is success.”

- Henry Ford


Carl Safina Explaining the Continuing Devastation of the Gulf Oil Spill

September 21, 2010

Although the normal media coverage of the Gulf oil spill has waned, the horrible repercussions of this disaster are far from over…if they ever will be.

A lover of the oceans since he was a child, Carl Safina has dedicated his life to learning about the amazing world living under the sea. In his explorations he has come to help others discover the truths and reality of how man is endangering one of the most vibrant and vast expanses on the planet.

In the following TED video, Safina dives into the Gulf oil spill and the damage that is still happening at an alarming rate — and how so-called “solutions” are making the situation devastatingly worse.

It is an important video for all of us to watch…the reality of the situation is not one to be forgotten and will be effecting us all for many, many years to come, unless we work together to make a difference.


Protect Our Winters Announces Addition of Auden Schendler to Board

September 16, 2010

Los Angeles, CA 9/15/10:  Protect Our Winters (POW) is proud to welcome Auden Schendler as the newest member of its Board of Directors.  Schendler is the Vice-President of Sustainability at the Aspen Skiing Company and will be a major contributor to POW’s efforts to activate the winter sports community in the fight against climate change.

Previously a research associate in corporate sustainability at Rocky Mountain Institute, Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America’s highest peak, and kayaked the Grand Canyon in winter. His writing has been published in Harvard Business Review, the L.A. Times, Scientific American and Salon.com, among other places, and his work has been covered in Businessweek, Fast Company, Travel and Leisure, Outside, and other media. Auden was named a global warming innovator by TIME magazine in 2006 and in 2007 he testified to Congress on the impact of climate change on public lands. He lives in Basalt, Colorado with his wife Ellen and their children Willa and Elias.

“Protect Our Winters has momentum. It’s cool. And it’s exactly the right idea: we’re going to solve climate change by mobilizing huge amounts of people who care. And skiers and riders care.” said Auden.

“We’re honored and and excited to have Auden be part of the Protect Our Winters leadership.
We need the best and the brightest on our team to help us engage the winter sports community against climate change and without question, Auden is that guy.”  said Chris Steinkamp, Executive Director of POW.

POW’s goal of uniting the winter sports community against climate change is reflected in its board membership.  Schendler joins Matt McClain, Director of Marketing and Communications for the Surfrider Foundation, Strick Walker, former CMO at 1% For The Planet and currently the Business Development Lead at IDEO and Christina Thomure, Director of Sustainable Operations at Grand Targhee Resort.
Since 2008, Protect our Winters has invested over $150,000 in over 25 community-based grassroots organizations, partnered with The Sierra Club to fight dirty coal and produced “Generations”, in partnership with The North Face and Teton Gravity Research. “Generations” is a short-film about climate change, resulting in over 150,000 downloads and led to the “60 Days” campaign, an online activism effort urging US Senators to support clean energy legislation.

About Protect Our Winters: Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 25,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results.  For more information, visit protectourwinters.org


Global Help For Women’s Cooperatives in West Africa

September 14, 2010

For those born into poor and desolate countries it is often difficult to see a different way of living…let alone making a change to live a happier life.

For those living in Africa, one of the countries ranking lowest in overall joy, according to the Happy Planet Index, feelings of felicity dangle in front of their noses like an orange carrot, yet is often too far out of reach.

But this is changing in a collaborative manner by an amazing lady, Judy Marcuse, founder of the International Centre of Art for Social Change is doing…she is assisting two groups of women in West Africa that are initiating their own personal path to happiness. I truly believe that each one of us have a duty to do our part in helping every member of the globe move towards a feeling of well-being, so I am very happy to pass on her message of global collaboration in assisting those in more dire situations succeed.

Below is a letter written by Marcuse explaining the circumstances and opportunity we have to help these industrious, forward-thinking women whom were born into destitute situations. Their hope for a brighter tomorrow encourages and inspires me…

Dear Friends and Colleagues,

On a recent trip to West Africa, I met with two groups of remarkable women. They live in Bamako, the capital of Mali, and in Farkala, a village of 2,000 people in the Malian countryside, near the town of Sikasso.

These women run co-operative businesses. The revenue they earn makes it possible for them to better feed and educate their children in what are extremely challenging circumstances. Both small-scale enterprises are well-organized and have been operating for more than a decade.

But both urgently need support.

After my visits with them, I was very moved and felt compelled to do what I can for them. I am writing to ask you to
consider the possibility of helping one or both of these groups.

Here are brief descriptions of what they do and what they need.

L’Union Des Femmes De La Commune Rural De Farkala

Founded over 10 years ago, this co-op, based in the traditional village of Farkala, produces a variety of foodstuffs and soap by processing the fruit of the local neri tree. Twelve hundred women from the village and twelve surrounding communities rotate the work which provides income for more food and improved education for their children. They need two solar dryers for use during the rains when they are unable to dry the fruit in the sun. Cost: $2,000

Bogolon Fabric Artisan Workshop

Operated by L’Association des Femmes Veuves et Enfants Désherités, Bamako, Mali (founded in 1991)

These women produce household items in light cotton fabric that they have skilfully woven, dyed and printed in beautiful patterns, using traditional bogolon (mudcloth) methods and natural dyes. Their products include pillowcases, tablecloths, shirts, blouses, and decorative hangings which they sell in a small shop at the front of their
workshop compound. They also create a range of decorative paper products, designed by the director of the enterprise.

It is amazing to see how the women are able to create such lovely work with so very few resources. The workshop is located in an extremely poor area of Bamako, where it can be a daily struggle to provide food and education for their children. They need $2,000 to purchase equipment and raw materials.

There are several ways to donate:

online at http://www.icasc.ca/support

or send a cheque to:

Judith Marcuse Projects
c/o Suite 210, 1688 West 1st Avenue,
Vancouver, British Columbia, V6J 1G1, Canada

Please indicate if you wish your assistance to go to one or both groups of women. We are pleased that JMP will provide
an official tax-receipt. Your help will have a very meaningful impact for these excellent women and their families.

Thank You!

Judith Marcuse
Bogolon (fabric) Artisan Workshop
L’Union des Femmes de la Commune Rural de Farkala


Mountain Rider’s Alliance: A Grassroots Movement Changing The Way Ski Areas Are Run

September 10, 2010

A new paradigm is emerging in ski area management: one that’s globally-based, rider-centric, environmentally sustainable, sensitive to local needs, and skier-and-snowboarder-owned

Truckee, California – September 9, 2010 – Rising lift ticket costs, negative impacts on ski communities and the environment, and the desire to combat climate change have all led concerned skiers and snowboarders to form a global collaborative group, Mountain Rider’s Alliance (MRA).

MRA is a movement of snow enthusiasts who are dedicated to changing the ways ski areas are run. MRA’s mission is to create rider-owned-and-operated ski areas that are rider-centric, environmentally sustainable and sensitive to local cultural, social and economic concerns.

All MRA business decisions will be based on three principles. The first principle is operating and developing value-based, rider-centric ski areas that put skier and snowboarder needs and wants first. Secondly, all MRA projects will be environmentally sustainable by creating “ski-energy centers” that strive towards a zero carbon footprint by producing and selling alternative energy to local utilities as well as utilizing the best in green practices. The third element is to be socially responsible to the communities surrounding these mountain playgrounds.

To raise awareness about this new ideological shift in managing ski areas, Mountain Rider’s Alliance has launched a website, www.MountainRidersAlliance.com, and blog, www.MRABlog.com. MRA also has a Facebook Fan Page, and Twitter account, MtnRA.

As MRA identifies potential locations and develops a master plan, the Alliance will offer reasonably-priced investment shares to the global ski community to create true rider-owned resorts who will exercise their ownership rights for the long-term advancement of the sport and not short-term profit. MRA expects to announce the location of the first ski-energy project in December 2010.

Mountain Rider’s Alliance was founded in 2010 as a LLC, incorporated in Wyoming. MRA has established partnerships with like-minded nonprofit organizations including Protect Our Winters, SkiDUCK, Sustenator and Peace Pedalers.

For more information, visit the MRA website, or blog, or contact Mountain Rider’s Alliance directly at info@MountainRidersAlliance.com.


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