As I wrote about before, working with Protect Our Winters to help spread the word about caring for our planet is very important to me.
So without further ado, and in true collaboration form, I would like to pass on the great news that Protect Our Winters is welcoming Matt McClain, Director of Marketing for the Surfrider Foundation, to their board of directors…
Boulder, CO December 15, 2009
Protect Our Winters Announces Addition of Matt McClain to Board
Protect Our Winters (POW) is proud to welcome Matt McClain as the newest member of its
Board of Directors.
McClain is Director of Marketing and Communications for the Surfrider Foundation, the world’s leading non-profit organization dedicated to protecting marine and coastal environments.
A 20-year veteran of the action sports world, McClain has worked in the skate, surf and snow industries, including nearly ten years leading the sales and marketing efforts for both Mammoth Mountain in California, and Telluride in Colorado.
“Climate change is perhaps the single most pressing issue of our time,” says McClain.
“I’m honored to be working with Protect Our Winters to help raise awareness of what we, as winter sport enthusiasts, can do to collectively reduce our carbon footprint.”
POW’s goal of uniting the winter sports industry and culture in the fight against climate change is reflected in its board membership. McClain joins Christina Thomure, Director of Sustainable Operations at Grand Targhee Resort and Strick Walker, former CMO at 1% For The Planet and currently the Business Development Lead at IDEO in Boston.
“Matt will add new perspective and vision to POW’s mission of raising global warming awareness, funding renewable energy and environmental education programs, mobilizing the winter sports industry and engaging an active and dynamic membership. We look forward to working with Matt and the rest of our superb board throughout the year,” said Chris Steinkamp, Executive Director of POW.
Eight-time Big Mountain Snowboarder of the Year Jeremy Jones founded POW in 2007 after personally witnessing the impact of climate change on the Alaskan wilderness. Global warming has been linked to shorter ski seasons, rising snow levels, and resorts shutting down permanently. Reduced snow packs will have broad and global implications for ecology and human society as well. Snow plays a crucial role in regulating global temperature and weather patterns, providing drinking water, agricultural irrigation and hydroelectric power; and feeding forests, the lungs and CO2 sinks of our planet.
For more information, please contact:
CHRIS STEINKAMP, EXECUTIVE DIRECTOR
chris@protectourwinters.org | 303-815-2057 | www.protectourwinters.org
Las Leñas, Argentina
Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing efforts towards a common goal of winter preservation. POW was founded in 2007 by Jeremy Jones, a professional snowboarder who is passionate about preserving winter sport industry and culture for current and future generations. Built on the snowsports culture’s inspired dedication to reversing climate change, POW has become an innovative leader in sponsoring effective renewable power, progressive environmental education, and organizing and enabling unique grassroots action.
